Animal Spirits

Publication Development

Campbell-Ewald teamed up with Red Minnow to develop this banking industry publication for City National Bank, we pounced on the chance. Vibrant, graphic, and fashionably conservative, we designed Animal Spirits to compel these crouching tigers out of their financial cages.

We think even Keynes himself would enjoy reading this publication. Then again maybe not.

Client:

Campbell-Ewald

Deliverables:

Identity, Branding, Publication Development

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